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Brand & Positioning Strategy
Clarify your audience, differentiation, message, voice, and the ideas you want your brand to own.
Brand Strategist · SEO/GEO Consultant · Writer · Creator
Make your brand easier to find — and impossible to misunderstand.
I help brands become easier to find, understand, and recommend by people, search engines, and AI.
I'm Rebekah Barton. My work sits at the intersection of brand positioning, SEO, generative engine optimization, content strategy, publishing, and digital visibility. I turn what makes a brand genuinely different into a story both humans and algorithms can understand.
Brand PositioningSEO + GEO/AIOContent StrategyDigital Presence AuditsWriting + MediaCreator Partnerships
About
Strategy with a writer's eye — and an obsession with discoverability.
I spend my professional life figuring out why some brands get found, understood, trusted, and recommended while others disappear into a sea of sameness.
My background spans SEO, brand strategy, AI-era discoverability, editorial content, podcasting, travel writing, and creator work. That mix gives me a useful perspective: your positioning cannot live in a strategy deck. It has to survive a Google search, an AI answer, a website visit, a social profile, and a real human deciding whether you're the right fit.
Alongside my full-time leadership work, I take on a limited number of independent consulting projects for brands and professionals who want sharper positioning and stronger visibility.
Consulting
Know what you should be known for. Then make sure the internet knows it, too.
Consulting engagements are tailored to the problem rather than forced into a generic package. These are the areas where I can help most.
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SEO + GEO/AIO Strategy
Build visibility across traditional search and AI-driven discovery, with a practical roadmap grounded in how people actually find and evaluate brands now.
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Digital Presence Audits
See what Google, ChatGPT, other AI systems, social platforms, and third-party sources collectively communicate about you — then identify what is missing, inconsistent, or weak.
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Content Strategy
Turn expertise into useful, authoritative content that earns attention, supports discoverability, and creates a coherent brand narrative.
Why me
I work where brand, search, AI and editorial meet.
That matters because modern visibility is not one channel. Strong brands create consistent signals everywhere someone — or something — might encounter them.
SEO + AI discovery
Strategy informed by hands-on work in organic search, generative search, content architecture, and recommendation visibility.
Editorial instinct
A writer's understanding of hooks, clarity, voice, narrative, and what makes people care enough to keep reading.
Real-world execution
Not theory for theory's sake. I care about what a team can actually publish, implement, measure, and sustain.
Selected work & platforms
CountingWorks PRO
Visibility, SEO/GEO, brand positioning and content strategy for accounting and tax professionals.
Read my CountingWorks articles ↗Growth Minded Accountant
Co-hosting conversations about growth, technology, AI, marketing, and the future of accounting firms.
Listen on Apple Podcasts ↗Travel & Editorial Writing
Travel, aviation, hospitality, theme-park and culture coverage, including work for Islands.com.
Read my Islands stories ↗Creator & partnerships
Fandom, fashion, travel and storytelling.
My creator work is where my professional obsession with storytelling meets the things I genuinely love: Disney, Star Wars, fashion, travel, collecting, family experiences, and the occasional deep dive into why a tiny detail has a much bigger story behind it.
I'm open to select gifted partnerships, experiences, commissions, and brand collaborations that are a natural fit for my audience and content.
Work with me
What does the internet think your brand is known for?
If the answer is unclear — or simply isn't what you want it to be — that's a problem we can work on.
Start a conversation